About us

Growing up in a Puerto Rican house hold the term Malcriada was used when you weren't behaving "correctly".

You're a "Malcriada" when your ideas and your voice don't match what they want or expect of you.

This life style brand is all about:

Disrupting generations of cultural norms that will no longer be tolerated. Breaking these ties to be able to heal from generational trauma.

Being POSITIVE. BRAVE. And knowing your WORTH. This Latina lifestyle brand is for all the "Malcriada's that embrace who they are unapologetically.